“Maggi is going to re-grow further in coming months as it is now available in all the states, after Maggi was launched in Tripura last week,” an industry executive said. Last year, during the pre-ban period, Maggi instant noodles used to hold 78 per cent of the Rs 3,800 crore instant noodles market. It used to be available at 3.8 million outlets. The flagship noodle was banned on June 5, 2015.
Following its successful re-launch, Nestle has tied-up with Snapdeal to sell Maggi kits online, including freebies and gifts.
“Over the past 33 years, Maggi has become the most trusted and valuable food brand in India. I am also happy that we have gained month-on-month and we continue to lead the noodles category with over 50 per cent market share. We understand the changing lifestyles of generations and have constantly innovated products that add value to the favourite Maggi noodles. With the latest re-launch, we are aiming to provide more choices to suit consumer preferences, driving greater volumes and building back our market share,” said Suresh Narayanan, chairman and managing director, Nestle India.